Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
 
 
 
Apply to dry hair
 
 
Fast, easy, no mess application
 
 
Never sticky, stiff or dull
 
 
Water-resistant formula
 
 
Free of waxes and dyes
 
 
Hair looks and feels natural